People Managing People

## Call-Prep Briefing: People Managing People **Company Overview:** People Managing People (PMP) is a community-led digital media platform dedicated to helping executives and people leaders build AI-enabled, human-centered organizations. They provide tools, playbooks, and peer insights on topics like AI in the workplace, HR operations, recruitment, and workforce management. PMP is owned and managed by Black & White Zebra, a fast-growing digital media company based in Vancouver, BC, Canada. **Key Facts/Signals:** * **Focus on AI & Systems:** PMP's core mission revolves around AI and helping leaders optimize systems and workflows. Phil Gray, the COO, specifically "drives product operations and systems strategy at PMP." * **Growth & Structure:** PMP is part of "Black & White Zebra, a fast-growing digital media company," suggesting potential for complex internal structures or multiple systems. * **Content & Community Management:** PMP manages product listings, podcast guests, article submissions, and a community, implying significant internal data and workflow management. * **Contact Info:** Phone: +1 (778) 776-1982. No direct email found. **Likely Decision-Maker:** Phil Gray, COO. His role includes "product operations and systems strategy," making him the ideal contact for internal operational efficiency and tool integration discussions. **Pain Point:** Given PMP's focus on systems strategy, its growth trajectory as part of a larger digital media company, and the various content/community management functions, it is likely that they face challenges in centralizing and de-duplicating work across their internal tools and teams. This 'tool sprawl' or disconnected systems could lead to inefficiencies in product operations, content management, and overall internal workflow, despite their external focus on optimizing these for clients. **Why BD Inbox Fits:** Heptagram AI's BD Inbox is designed to centralize and de-duplicate work across multiple offices or disconnected tools. While typically applied to staffing agencies, its core functionality of unifying fragmented workflows aligns with PMP's likely need for robust 'systems strategy' to manage its fast-growing operations and multiple content streams. It could help Phil Gray ensure that PMP's internal operations are as AI-enabled and human-centered as the advice they provide. **Tailored Talking Points:** 1. "Phil, knowing your focus on product operations and systems strategy at People Managing People, we understand the complexities of managing workflows, especially within a fast-growing digital media company like Black & White Zebra. How are you currently ensuring seamless data flow and de-duplication across your various internal platforms, from content submissions to product listings?" 2. "Given PMP's mission to leverage AI for human-centered organizations, we believe your internal operations should reflect that same efficiency. Our BD Inbox solution is built to centralize disparate systems, helping teams like yours reduce manual effort and maintain a single, reliable source of truth for all operational tasks." 3. "We specialize in automation that supports strategic growth. I'm curious if unifying your internal 'inboxes' across different operational functions could free up your team to focus more on strategic initiatives for PMP's community and content." **Likely Objections & Responses:** 1. **Objection:** "We're a media company, not a staffing agency. Your products aren't relevant to us." * **Response:** "That's a fair point, and you're right, our primary market is staffing agencies. However, the core challenges we solve—like de-duplicating work, centralizing information from disconnected systems, and automating manual processes—are universal to fast-growing organizations with complex operations. We believe the fundamental capabilities of BD Inbox, which streamline 'systems strategy' elements, could significantly benefit PMP's internal product operations, content management, and growth initiatives, irrespective of industry." 2. **Objection:** "We already have our own systems and don't need another tool." * **Response:** "Many organizations we work with have existing systems. BD Inbox isn't necessarily about replacing everything; it's about connecting and harmonizing disparate tools to create a unified operational view. Phil, my understanding is your role involves systems strategy; could there be areas where different tools aren't 'talking' effectively, leading to redundant effort or missed opportunities? We'd be keen to understand your current tech stack and see if BD Inbox could act as that crucial connective tissue."